Privacy Policy

The Essential Image values the privacy of visitors to our websites. To ensure clarity, this Privacy Policy describes The Essential Image's data managing procedures when you access content The Essential Image owns or uses on the websites discovered at www.theessentialimage.com, or any other websites, pages, features, or content The Essential Image owns or operates (collectively, the "Website(s)").

Accept yourself with this Privacy Policy carefully. If you have any questions regarding this Privacy Policy, don't hesitate to contact The Essential Image at tony @ theessentialimage.com.

1. Approval of Privacy Policy

By accessing and utilising the Website, you indicate acceptance of the terms of this Privacy Policy. Where The Essential Image requires your consent to process your private data, The Essential Image, will ask for your consent to collect, use, and reveal your data, as clarified further below.

If you do not agree with any part of this Privacy Policy, you should immediately quit access or use of the Website.

2. Modifications to Privacy Policy

The Essential Image secures the right to revise this Privacy Policy at any time, and when required by law, The Essential Image will notify you of changes to this Privacy Policy. If The Essential Image makes any material changes, The Essential Image will notify you by email (sent to the e-mail address specified in your account) or via a website notice before the change becomes effective.

3. Private data collected

The Essential Image collects personal data to contact you and allow you to participate in The Essential Image's Project. When The Essential Image requires specific personal data from users. It is because of The Essential Image is required by law to collect this information or relevant for specified purposes. Any data you furnish to The Essential Image that is not needed is voluntary. You are free to choose whether to provide The Essential Image with the types of personal information asked, but The Essential Image may not serve you as effectively or offer you all of The Essential Image's services when you choose not to share specific details with The Essential Image. This Privacy Policy does not apply to anonymized data, as it cannot be used to identify you.

For example, The Essential Image collects personal information, which is required for The Essential Image's KYC/AML services provider to verify your identity. The Essential Image also accumulates personal details when you use or request information about The Essential Image Project, subscribe to marketing communications, request support, complete surveys, etc. The Essential Image may also collect personal data offline, for example, when you contact The Essential Image's customer support.

The Essential Image collects the following types of information:

1. Personal Identification Information: Full name, date of birth, age, nationality, gender, signature, utility bills, photographs, phone number, home address, and/or email.
2. Formal Identification Information: Tax ID number, passport number, national identity card details, photograph identification cards.
3. Financial Information: Bank account information, payment card primary account number (PAN), transaction history, trading data, and/or tax identification.
4. Online Identifiers: Geo location/tracking details, browser fingerprint, OS, browser name and version, and/or personal IP addresses.
5. Usage Data: Survey responses, the information provided to our support team, public social networking posts, authentication data, security questions, user ID, click-stream data, and other data collected via cookies and similar technologies.

4. How your private data is used

The Essential Image's primary purpose in collecting personal information is to provide you with the most accurate information about The Essential Image's Project and make sure that any funds gathered during the project are legal and can be used to develop an excellent product. In general, The Essential Image uses personal information to create, develop, operate, deliver, and improve The Essential Image's Website, content, advertising, and anti-fraud prevention. The Essential Image may use this information in the following ways based on The Essential Image's contract with you:

1. To maintain legal and regulatory compliance: to use the funds gathered during Project The Essential Image is subject to laws and regulations requiring The Essential Image collects and uses your personal identification information, formal identification information, transaction information, online identifiers, and/or usage data in specific ways. For example, The Essential Image must identify and verify customers sending funds to The Essential Image's Project to comply with anti-money laundering and terrorist financing laws across jurisdictions. In addition, The Essential Image uses third parties to verify your identity by comparing the personal information you provided against third-party databases and public records.
2. To provide you services: The Essential Image processes your personal information to provide services to you. For example, when you want to buy The Essential Image tokens, The Essential Image requires certain information such as your identification, contact information, and payment information. The Essential Image cannot provide you with services without such information.
3. To provide Service communications: The Essential Image sends administrative information to you to keep you updated about The Essential Image's Project informs you of relevant security issues or updates or provides other transaction-related information. Without such communications, you may not be aware of significant developments relating to your account that may affect you.
4. To provide customer service: The Essential Image processes your personal information when you contact The Essential Image to resolve any questions, disputes, or troubleshoot problems. The Essential Image may process your information in response to another customer's request, as relevant. Without processing your data for such purposes, The Essential Image cannot respond to your requests.
5. To ensure quality control: The Essential Image processes your personal information for quality control and staff training to ensure The Essential Image continues to provide you with accurate information. If The Essential Image does not process personal data for quality control purposes, and you may experience issues on the Website. The Essential Image basis for such processing is based on the necessity of performing The Essential Image's contractual obligations with you.
6. To ensure network and information security: The Essential Image processes your personal information to enhance security, monitor, verify identity, combat spam or other malware or security risks, and comply with applicable security laws and regulations. Without processing your personal information, The Essential Image may not be able to ensure the security of The Essential Image's Website and satisfy The Essential Image's legal obligations.
7. For research and development purposes: The Essential Image processes your personal information to understand better how you use and interact with the Website. In addition, The Essential Image uses such information to customize, measure, and improve the content and layout of the Website. Without such processing, The Essential Image cannot ensure your continued enjoyment of the Website. The Essential Image processes this personal information to satisfy The Essential Image's legitimate interests as described above.
8. To engage in marketing activities: Based on your communication preferences, The Essential Image may send you marketing communications to inform you about The Essential Image's events or The Essential Image's partner events deliver targeted marketing and provide you with promotional offers based on your communication preferences. The Essential Image uses information about your website usage and your contact information to provide marketing communications. You can opt-out of The Essential Image's marketing communications at any time.

The Essential Image will not use your personal information for purposes other than The Essential Image has disclosed this to you without your permission. From time to time, The Essential Image may request your consent to allow The Essential Image to share your personal information with third parties. You may opt to share your personal information with third parties or enable The Essential Image to use your data for any purpose incompatible with the purposes for which The Essential Image originally collected it or subsequently obtained your authorization. If you choose to limit the use of your personal information, certain features or services may not be available to you.

5. Collection and use of knowledge accumulated automatically

The Essential Image receives and stores certain information automatically, such as whenever you interact with the Website. This information does not necessarily reveal your identity directly. Still, it may include information about the specific device you are using, such as the hardware model, device ID, operating system version, web-browser software, and your Internet Protocol (IP) address/MAC address/device identifier.

For example, The Essential Image automatically receives and records information on The Essential Image's server logs from your browser, including how you came to and used the Services; your IP address; device type and unique device identification numbers, device event information (such as crashes, system activity, and hardware settings, browser type, browser language, the date and time of your request and referral URL), broad geographic location (e.g. country or city-level location) and other technical data collected through cookies, pixel tags and other similar technologies that uniquely identify your browser. The Essential Image may also collect information about how your device has interacted with the Website, including pages accessed and links clicked. The Essential Image may use identifiers to recognize you when you arrive at the Website via an external link, such as a link appearing on a third-party Website.

6. Data sharing with third parties

The Essential Image allows your personal information to be accessed only by those who need to perform their tasks and duties and to share with third parties who have a legitimate purpose for accessing it. The Essential Image will never sell or rent your personal information.

The Essential Image will only share your information in the following circumstances:

1. The Essential Image shares your information with third-party identity verification services to prevent fraud. This allows The Essential Image to confirm your identity by comparing the information you provide The Essential Image to public records and other third-party databases. These service providers may create derivative data based on your personal data that can be used solely to provide identity verification and fraud prevention services.
2. The Essential Image may share your information with service providers under contract who help with parts of The Essential Image's Project such as marketing and technology services. The Essential Image's contracts require these service providers to only use your information in connection with the services they perform for The Essential Image and prohibit them from selling your information to anyone else.
3. The Essential Image shares your information with financial institutions with which The Essential Image partners to process payments you have authorized.
4. The Essential Image may share your information with law enforcement, officials, or other third parties when The Essential Image is compelled to do so by a subpoena, court order, or similar legal procedure, or when The Essential Image believes in good faith that disclosing personal information is necessary to prevent physical harm or financial loss, report suspected illegal activity, or investigate any violations.

Please note that any third parties you interact with may have their privacy policies and The Essential Image is not responsible for their operations, including, but not limited to, their information practices. Information collected by third parties, including contact details or location data, is governed by privacy practices. The Essential Image encourages you to learn about the privacy practices of those third parties.

7. How The Essential Image protects and stores personal information

The Essential Image understands how important your privacy is, which is why The Essential Image maintains (and requires its service providers to maintain) appropriate physical, technical, and administrative safeguards to protect the security and confidentiality of the personal information you entrust to The Essential Image.

However, The Essential Image cannot guarantee that loss, misuse, unauthorized acquisition, or alteration of your data will not occur. Please recognize that you play a vital role in protecting your personal information. Therefore, when registering with the Website, it is essential to choose a sufficient length and complexity password, not reveal it to any third parties, and immediately notify The Essential Image, if you become aware of any unauthorized access to or use your account.

Furthermore, The Essential Image cannot ensure or warrant the security or confidentiality of your transmitted information to The Essential Image or receive from The Essential Image by Internet or wireless connection, including email, phone, or SMS, since The Essential Image has no way of protecting that information once it leaves and until it reaches The Essential Image. If you have reason to believe that your data is no longer secure, please contact The Essential Image at the email address, mailing address, or telephone number listed at the end of this Privacy Policy.

8. Retention of private data

The Essential Image will only retain your private data for as long as necessary to fulfil the purposes for which The Essential Image collected it to satisfy any legal, accounting, or reporting obligations or resolve disputes. At the same time, retention essentials vary by jurisdiction, information about The Essential Image's specific retention periods for different aspects of your data are described below:

1. Contact Details such as your name, email address, and telephone number for marketing purposes is retained on an ongoing basis until you unsubscribe; after that, The Essential Image will add your details to The Essential Image's suppression list indefinitely.
2. Content you post on the Website, such as support desk comments, photographs, videos, blog posts, and other content, maybe kept indefinitely after you close your account for audit and crime prevention purposes.
3. Recording of The Essential Image's telephone calls with you may be kept for a period of up to six years.
4. Information collected via technical means such as cookies, webpage counters, and other analytics tools is kept for up to one year from the cookie's expiry.

9. Kids's personal data

The Essential Image does not knowingly request to collect personal information from anyone under 18. If a user submitting personal information is suspected of being younger than 18 years of age, The Essential Image will require the user to close their account and not allow the user to continue participating in Project. The Essential Image will also take steps to delete the information as soon as possible. Please notify The Essential Image, if you know of any individuals under 18 participating in The Essential Image's Project so The Essential Image can take action to prevent access to Project.

10. Individual Rights

When The Essential Image receives an individual rights request via email The Essential Image may take steps to verify your identity before complying with the request to protect your privacy and security:

1. Right to withdraw consent. You have the right to withdraw your consent to processing your personal information collected based on your consent at any time. Your withdrawal will not affect the lawfulness of data processing based on consent before your departure.
2. Right of access to and rectification of your personal information. You have a right to request that The Essential Image provides you with a copy of your data held by The Essential Image. This information will be provided without undue delay subject to some fee associated with gathering the data (as permitted by law) unless such provision adversely affects the rights and freedoms of others. You may also request The Essential Image to rectify or update any of your personal information held by The Essential Image, that is inaccurate. Your right to access and rectification shall only be limited where the burden or expense of providing access would be disproportionate to the risks to your privacy in the case in question or where the rights of persons other than you would be violated.
3. Right to erasure. You have the right to request the erasure of your personal information that: (a) is no longer necessary about the purposes for which it was collected or otherwise processed; (b) was collected concerning processing that you previously consented, but later withdraw such consent, or (c) was collected about processing activities to which you object, and there are no overriding legitimate grounds for The Essential Image's processing. The above is subject to limitations by relevant data protection laws.
4. Right to data portability. If The Essential Image processes your personal information based on a contract with you or your consent. The processing is carried out by automated means; you may request to receive your private data in a structured, commonly used and machine-readable format to have The Essential Image transfers your personal information directly to another “controller”, where technically feasible unless exercising this right adversely affects the rights and freedoms of others. A “controller” is a natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of your personal information.
5. Right to restriction of or processing. You have the right to restrict or object to The Essential Image processing your personal information where one of the following applies:
   1. You contest the accuracy of your personal information that The Essential Image processed. In such instances, The Essential Image will restrict processing during the period necessary for The Essential Image to verify the accuracy of your personal information.
   2. The processing is unlawful, and you oppose the erasure of your personal information and request the restriction of its use instead.
   3. The Essential Image no longer needs your personal information for the processing, but it is required by you to establish exercise or defence of legal claims.
   4. You have objected to processing, pending the verification of whether the legitimate grounds of The Essential Image processing override your rights.
6. Right to complain. Suppose you believe that The Essential Image has infringed your rights, The Essential Image encourages you to contact The Essential Image first at [email protected] so that The Essential Image can try to resolve the issue or dispute informally. You can also complain about The Essential Image's processing of your personal information to the relevant data protection authority. You can complain in the EU member state where you live or work or in the place where the alleged breach of data protection law has taken place.
7. Your rights to personal information are not absolute. Access may be denied when:
   1. Denial of access is required or authorized by law;
   2. Granting access would hurt other's privacy;
   3. To protect The Essential Image's rights and properties; and
   4. Where the request is frivolous or vexatious.

11. Website Cookies

The Website may use a browser feature called a “cookie” to collect information anonymously and track user patterns. A cookie is a small text file containing a unique identification number that identifies a customer's browser, but not the customer personally, each time that customer visits a website using cookies. Cookies tell The Essential Image which pages of the Website are visited and how many people visited each one. This helps enhance visitors' online experience. Cookies also serve to identify your computer so that your preferences can be saved for future visits and The Essential Image may work with third parties that use these cookies to help The Essential Image.

You have the right to decide whether to accept cookies. You can exercise your preferences concerning cookies served on the Website. For example, you can reset your browser to refuse to accept all cookies or notify you when you have received a cookie. However, if you refuse to accept cookies, you may not be able to use some of the features available on the Website.

The Essential Image uses Google Analytics to carry out statistical analysis of Website use, Website interactions, and paths to evaluate and develop our Website. This is known as 'digital analytics. The Essential Image may also record certain information you provide during a visit to the website or other processes.

This information allows The Essential Image to understand individual behaviours and needs more accurately. For more information on how Google uses the data collected via this service, see here:

http://www.google.com/policies/privacy/partners/

To opt-out of being tracked via Google Analytics, you can also use Google's opt-out browser add-on: https://tools.google.com/dlpage/gaoptout.

12. How to reach The Essential Image

Suppose you have questions or concerns regarding this Privacy Policy or a complaint. In that case, you should first contact us at [email protected]. You can also complain about The Essential Image's processing of your personal information to the relevant data protection authority. You can complain in the EU member state where you live or work or in the place where the alleged breach of data protection law has taken place.